SCISSORS & SCOTCH

Overview

Data includes only sessions with actual booking activity (more than one step in the flow)

Total Sessions

-

Booking attempts

-

new clients

Completed Bookings

-

Successful bookings

-

new clients

Conversion Rate

-%

Success rate

-

new clients

Avg Session Time

-

Time to complete

- -

-

new clients

Average Revenue per Booking

$-

All completed bookings

New Client Avg Revenue

$-

First visit services only

New Client Analytics

Sessions with "First Visit" services

New Client Sessions

-

-% of total

New Client Bookings

-

Completed bookings

New Client Conv Rate

-%

Success rate

New Client Revenue

$-

Total value

Device Breakdown

Booking Trends

Booking Funnel Analysis

Step Duration Analysis

Drop-off Rates

Abandonment Analysis

Total Abandonments

-

Sessions abandoned

Abandonment Rate

-%

Of all sessions

Avg Back Steps

-

Per abandoned session

Abandonment by Step

Step	Count	Avg Duration	Avg Back Steps

Stylist Performance

All Stylists Performance

Search

Sort By Total Revenue Bookings Sessions Conversion Rate Abandonment Rate New Client Bookings New Client Conv Rate Revenue per Booking Avg Session Duration Avg Lead Time Add-On % Add-On Revenue Stylist Name Shop Name

Order Descending Ascending

Show 25 50 100 200 stylists per page

Stylist	Shop	Sessions	Bookings	Conv Rate	Aband Rate	New Clients	NC Conv %	Revenue	Rev/Book	Avg Duration	Lead Time	Add-On %	Add-On Rev

Previous

Next

Conversion Rates by Stylist

Revenue by Stylist

Service Analytics

All Services Performance

Search

Sort By Bookings Total Revenue Sessions Conversion Rate Abandonment Rate Abandoned Sessions Revenue per Booking Average Price Duration Avg Session Time Avg Stylists Date Views Time Views Add-On % Add-On Revenue Name

Order Descending Ascending

Service	Duration	Price	Sessions	Bookings	Abandoned	Conv Rate	Aband Rate	Revenue	Rev/Book	Avg Session	Avg Stylists	Date/Time Views	Add-On %	Add-On Rev	Top Drop-off

Popular Services

Service Revenue Distribution

Add-On Analytics

Analysis of add-on services and their impact on conversion rates and revenue.

Sessions w/ Add-Ons

-%

Of all sessions

Conv Rate w/ Add-Ons

-%

vs -% without

Add-On Rev. Impact

$-

Per completed booking

Add-On Cart Value

$-

Per add-on booking

With Add-Ons

Sessions -

Completed -

Conversion Rate -%

Avg Session Time -

Without Add-Ons

Sessions -

Completed -

Conversion Rate -%

Avg Session Time -

Most Popular Add-Ons

Search

Sort By Revenue Completed Bookings Times Selected Attach Rate Price Duration Name

Order Descending Ascending

Add-On	Price	Duration	Times Selected	Completed	Attach Rate	Revenue

Popular Add-On Combinations

Add-On Revenue Distribution

Shop Comparison

Performance Leaderboard

Metrics Explained:

Avg Steps: Average number of steps to complete booking

Session Times: Duration of sessions (overall, completed, abandoned)

Avg Stylists: Average number of stylists viewed before selection

Date/Time Views: Average times users view date/time selection steps

Lead Time: Average days between booking and appointment date

Booking Distribution: Same/Next (0-1 days), Within Week (2-7 days), Future (8+ days)

Higher same/next day % indicates good availability. Higher view counts may indicate difficulty finding suitable options

Search

Sort By Conversion Rate Total Sessions Bookings Abandoned Sessions New Client Sessions New Client Bookings New Client Conv Rate Revenue Avg Steps Session Time Completed Time Abandoned Time Avg Stylists Avg Date Views Avg Time Views Lead Time Same/Next Day % Within Week % Future % Revenue per Booking Add-On % Add-On $/Book Shop Name

Order Descending Ascending

Shop	Sessions	Bookings	Abandoned	Conv Rate	New Clients	NC Bookings	NC Conv %	Avg Steps	Session Time	Completed Time	Abandoned Time	Avg Stylists	Date Views	Time Views	Lead Time	Same/Next	Within Week	Future	Revenue	Rev/Book	Add-On %	Add-On $/Book

Conversion Rate by Shop

Shop Performance Radar

Trends & Insights

Sessions Over Time

Conversion Rate Trend

Revenue Trend

Key Insights

Booking Lead Time Analysis

Analysis of how far in advance customers book their appointments.

Average Lead Time

-

Days in advance

Same Day Bookings

-%

Of all bookings

Next Day Bookings

-%

Of all bookings

Booking Distribution

Lead Time by Shop

Shop	Avg Lead Time	Bookings

Key Insights

Widget Comparison

Comparing website performance against MyTime widget performance

33.74% MyTime Widget conversion rate from the past 12 months via Google Analytics, calculated from 75,000 verified MyTime Widget user sessions

Conversion Rate

Website

-

vs Widget (33.74%)

-

Additional Bookings

-

vs. widget baseline

From - sessions

Revenue Impact

-

incremental value

@ -/booking

Performance Index

-

vs. widget (100 = equal)

Performance Breakdown

Booking Metrics

Total Sessions -

Website Bookings -

Widget Expected -

Difference -

Revenue Impact

Website Revenue -

Widget Expected -

Avg per Booking -

Incremental Value -